Review your campaign analytics
Regularly monitor your Ad Analytics dashboard to understand:
which searches generate clicks
where your audience is located
how users interact with your ads
Reach out to identified companies
Use the Identified Leads section to contact companies that interacted with your ads.
You can find contact details using tools such as:
ensun Search Pro
Email finder platforms
LinkedIn Sales Navigator
This allows you to turn ad engagement into direct sales opportunities.
Review search queries
Check the search queries your ad appeared in. If the searches do not match your product or service, consider adjusting your keywords to improve targeting.
Refine your ideal customer profile
Review the Identified Leads to see whether the companies interacting with your ads match your ideal customer profile.
If there is a mismatch, consider adjusting:
industries
company size
location
Restart paused campaigns
If your campaign reaches its budget limit before the end of the month, it will automatically pause. You can restart the campaign in the following month if you want to continue running it, or increase your budget to keep your campaign active.
Adjust your campaign budget
You can adjust your campaign budget at any time. If your budget is used too quickly, you can increase it to keep your campaign running longer.
Review your website analytics
If you've added a UTM link to your campaign URL, review the data in Google Analytics or another analytics tool to understand how visitors interact with your website after clicking your ad.
Start your ensun Ads campaign today!