You can view analytics for each individual ad or for all ads combined, allowing you to analyze both specific campaigns and overall performance.
Track the core performance metrics of your ads:
Impressions ā How often your ad was shown
Clicks ā How many users clicked your ad
CTR ā The percentage of users who clicked after seeing your ad
You can switch between the 'All-time' and 'Current month' views to see if the metrics have increased or decreased by a certain percentage compared to the previous period.
The Ad Performance graph shows impressions and clicks across the entire year, helping you identify trends in your campaign performance.
The Identified Leads table shows companies that interacted with your ads and demonstrated search intent.
It includes:
Company
Country
Company size
Actions (Email, Phone, LinkedIn, Website)
Fitting reason
Date
How these leads are identified:
Leads are detected using reverse-IP tracking, which helps match website visitors to companies with qualified search intent.
This allows you to see which companies are actively interested in your products or services.
ā Important: Companies interacting with your ads may not be registered on ensun. We use reverse-IP tracking to identify them, and current data shows we can detect around 35% of these companies. Results may vary depending on targeting settings and geographic regions.
You can learn how to turn these companies into customers in our blog:
How to convert identified leads into customers.
See which channels led users to your ads, such as:
ensun platform
Bing
LLMs
DuckDuckGo
Yandex
Yahoo
A world map highlights the top 5 countries where your ad impressions originate.
A chart shows the percentage of users by device:
Desktop
Tablet
Mobile
See the search queries where your ad appeared, including:
Impressions
Clicks
CTR
You can find general optimization suggestions as well as see how many out of 10 users who clicked your ad visited your target website.
Start your ensun Ads campaign today!
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