Your ensun Lead List shows companies that have already interacted with your ads or your organic presence on ensun. These aren't cold prospects – they're businesses that have shown search intent and are actively researching suppliers.
This article explains how to work with that list so it turns into real sales conversations.
Each entry in your Identified Leads table gives you:
Column | What it tells you |
Company | The business behind the visit |
Country | Where the company is based |
Company size | Rough scale, useful for prioritization |
Actions | Shows fitting reason: Why this company matches your offering |
Date | When the interaction happened – your outreach window |
Use Fitting reason and Date to decide who to contact first. Recent + strong fit goes to the top of your list.
Search intent fades. A company that compared suppliers last week may already be in talks with one of them.
Once a relevant company appears in your Lead List:
Call the company directly
Send a personalized email
Use the contact details on the company website. Keep your first message short, helpful, and focused on starting a conversation – not on pitching.
Example:
Hi Sarah,
We noticed that someone from ABC Company recently explored our website. If you're currently evaluating solutions for warehouse automation, we'd be happy to answer any questions or show you how we've helped similar businesses.
Knowing which company visited you is only the first step. A message to a general company inbox rarely gets a reply.
Use ensun Search Pro or LinkedIn to find the most relevant contact:
Procurement Managers
Heads of Operations
Product Managers
Managing Directors
Department Heads
Then reach out via the email address you find in Search Pro, or through LinkedIn. Keep the tone conversational and specific to what that company likely needs.
Example:
Hi Michael,
I noticed that someone from ABC Company recently visited our website. If you're currently comparing solutions for industrial automation, I'd be happy to share how we've helped similar companies solve the same challenges.
If your emails or LinkedIn messages contain links to your website, add UTM parameters:
https://yourwebsite.com/?utm_source=email&utm_campaign=lead_outreachAnalytics tools such as Google Analytics can then show you:
which outreach channel generated the visit
which campaign performed best
which messages drove the most engagement
Over time this tells you which approach actually converts, so you can refine your process instead of guessing.
Not every company is ready to buy after the first interaction. Retargeting keeps you visible while they finish their buying journey.
Install a retargeting pixel from a platform such as LinkedIn Ads or Meta Ads, then run campaigns promoting:
Customer success stories
Case studies
Product updates
Testimonials
Educational content
Because these companies already know your brand, they're far more likely to recognize you the second time around.
Contact relevant companies as soon as they appear.
Prioritize by Fitting reason and recency.
Personalize every message.
Speak to decision makers, not shared inboxes.
Track outreach with UTM parameters.
Retarget to stay visible throughout the buying process.
Treat your Lead List as warm leads, not cold prospects.
If a company matches your ideal customer profile, yes. These businesses have already shown interest in your offering, which makes them strong candidates for outreach. Companies clearly outside your target market can be skipped.
Keep it general — reference that someone from their company looked at your site or product area, as in the examples above. ensun identifies companies, never individuals, so there is no personal data to reference.
Same day or next business day is ideal. After about a week, the interaction is no longer a strong hook for your opening message.
Related articles
How do we identify leads?
Learn how ensun identifies leads.
How many identified leads do I receive?
Find out more about the number of leads that can been identified.