Your Identified Leads table shows companies that interacted with your presence on ensun and demonstrated search intent. This article explains where those companies come from and how they're recognized.
When a company interacts with your ad or company profile on ensun, we use reverse-IP technology to match the visit to the business behind it.
Company networks typically use identifiable IP ranges. We match those ranges against company data to determine which business the visit came from, without collecting anything about the individual person visiting.
Note: ensun identifies companies only – never individual visitors. No personal information is collected or shared.
Unlike traditional advertising platforms, ensun doesn't only track clicks. A company can also be identified when it:
views your ad or company profile
hovers over your ad or company profile
scrolls through your ad or company profile
engages with your ad or company profile inside relevant content
This means you see interest that a click-only metric would miss entirely.
Most identified companies found your business by searching relevant keywords on platforms such as:
Bing
ChatGPT
ensun directly
Because they arrived through an active search, they are usually already in the evaluation stage of their buying journey rather than at the top of the funnel.
Identified leads can come from two sources:
ensun Ads: companies that interacted with your paid placements
Organic analytics: companies that found and viewed company profiles on ensun without an ad
Both are identified with the same reverse-IP method but appear in the same table format.
Field | Description |
Company | The identified business |
Country | Company location |
Company size | Approximate employee count |
Actions | Fitting reason: Why the company matches your offering |
Fitting reason | Why the company matches your offering |
Date | When the interaction took place |
Not every visit can be matched to a company. Identification is not possible when:
the visitor uses a VPN or proxy
the company uses dynamic IP addresses
privacy settings or tracking protection block identification
the visit comes from a private connection (home office, mobile network) rather than a company network
the IP range cannot be reliably attributed to a single company
We only list a company when the match is reliable, so you don't waste outreach on guesses.
No. Companies interacting with your ads or profile may not have an ensun account at all. Reverse-IP tracking works independently of registration.
No. Because of the technical limits above, only a portion of interactions can be matched. See How many identified leads do I receive? for the current detection rate.
We identify organizations, not people. No personal data about individual visitors is collected, stored or shared with you.
No. Identification stops at company level. To find the right contact person, use ensun Search Pro or LinkedIn.
Related articles
How many identified leads do I receive?
Find out more about the number of leads that can been identified.
How to turn ensun lead lists into customers
This guide explains how to make the most of your Lead List and increase your chances of turning identified companies into customers.
